The Marketing Everywhere Newsletter
Marketing lessons are hiding everywhere. This is where I break down the brands, campaigns, cultural moments, and occasionally weird ideas that can turn into great classroom conversations. Subscribe for fresh examples, teaching ideas, and new Marketing Everywhere kits.
The gap
Your students are already taking a marketing class. It just doesn't have your name on it. TikTok comments, sneaker drops, creator drama, a water bottle that somehow became a personality.
Finding the example was never the hard part. Turning one into a lesson that survives 50 minutes, ties to a real framework, and doesn't eat your Sunday night. That's the job.
Savannah Bananas
Taylor Swift
Creator economy
World Cup fandom
Buc-ee's
Streaming wars
Category creation
Brand community
Retail as marketing
Fan rituals
Content flywheels
Current events
What it is
Marketing Everywhere turns culture into usable classroom material.
Each issue moves from a current example to a real marketing idea your students can discuss, apply, and remember.
Case ideas pulled from brands, creators, sports, and whatever broke the internet this week
Marketing frameworks that connect the example to what's already in your syllabus
Discussion questions that don't die after two answers
Activities your students can't fake their way through in four minutes
Instructor notes so you walk in with a plan, not a hunch
WHO IT'S FOR
Marketing Everywhere is for:
College marketing instructors
Adjuncts and lecturers
Social media instructors
Branding instructors
Consumer behavior instructors
Department chairs
High school business teachers
DECA advisors
If you have ever opened a slide deck and thought, "This example was fresh when Instagram still felt simple," you are in the right place.
The Newsletter
Every issue breaks down one real example: what's happening, why it matters, and how to run it in class in under ten minutes.
Classroom-ready examples, not raw headlines
Discussion prompts with actual direction
Frameworks tied to current culture
Less Sunday-night course-prep panic
Fresh marketing examples, classroom prompts, and teaching ideas for instructors.
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